Brand Identity, Launch Campaign
How do you generate awareness and drive trials for a subscription package offering unlimited access to thousands of romance audiobooks? Just find the right listeners and ask, “Do you love love?” It helps when powerhouse comedian, writer, and producer Mindy Kaling is in on it.
In addition to TV, the Love Love campaign was brought to life with a series of Instagram stories that focused on retargeting and conversion—all with the same tonal flair.
Our partnership with photographer Ari Michelson was integral to capturing Mindy Kaling’s one-of-a-kind personality and flair in a way that feels like a natural part of our campaign.
BARKER NYC
Creative Director: Sandi Harari
Associate Creative Director: Maya Kagan
Senior Copywriter: Kelsey Miller
Art Director: Joey Marion
Director: Terri Timely (Park Pictures)
Photographer: Ari Michelson