Visual Identity, Voice, Awareness Campaign
When we get back to our lives beyond our homes, back to work, back to our stomping grounds, and back to seeing each other—where do we start? This awareness campaign lets New Yorkers know that Lower Manhattan is ready when they are.
Our adaptive messaging would evolve in response to the most recent best practices for social distancing. Initial months generate awareness while future months extend a more direct invitation.
And sometimes you need a great track to bring it all home.
BARKER NYC
Creative Director: Sandi Harari
Director of Strategy: Dan Scofield
Senior Art Director: Joey Marion
Brand Planner: Estie Wassner
Music and Recording: Mike Dragovic